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Partly, the trouble has been that hotels confuse the idea of a sales tool and a reputation management tool: recognising, sensibly enough, that the whole sales capability of a hotel relies on its reputation, hotels have shied away from the net in case using it drives their reputations down. What they haven't noticed is that by controlling the reputation of your hotel using the same social media locations in which your potential business lies, you can make your good name better and so sell more rooms.
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 Click here to read the Pew report on Search Engine Land.In the modern age, no company can afford to mistake the importance of using social media for network marketing in generating leads and creating sales. There are many people around the world who have already understood the importance of promoting their personal brand, from politicians to musicians and Hollywood stars, and now companies have got into the act by moving on to these social networking sites and attempting to create a brand name for themselves.
The typical scenario is where an employee, with or without permission, sets up an online account (such as Facebook, Twitter, YouTube etc.) on behalf of the employer. Inevitably, issues arise around ownership of the account, the followers and any online content including tweets, status updates, images, external links etc.